{"title":"Lipstick","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eColor that feels as good as it looks.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003epurehue\u003c\/strong\u003e lip colors are thoughtfully formulated to deliver smooth, even application and comfortable wear. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover our luxurious lipstick collection. From bold mattes to rich, ultra-pigmented finishes — find your perfect shade and formula.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"matte-lipstick","title":"Matte Lipstick","description":"\u003cp\u003e\u003cem\u003eBold, comfortable color that wears all day without compromise.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat It Is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA richly pigmented matte lipstick with a soft, velvety finish. Full coverage color that keeps lips smooth and hydrated throughout the day.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich, full-coverage pigment in one stroke\u003c\/li\u003e\n\u003cli\u003eSoft matte finish that doesn’t dry out lips\u003c\/li\u003e\n\u003cli\u003eSmooths and hydrates with a skincare-infused formula\u003c\/li\u003e\n\u003cli\u003eLong-wearing color that stays comfortable all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVelvety matte. Feels soft and comfortable, never stiff or drying.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply from the center of the lips outward. 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