Clean Beauty Isn’t a Trend—It’s a Wake-Up Call.
Beauty begins with simple rituals — a hint of colour, a soft shine, a moment that feels like you. But today, what goes into that moment matters more than ever....

5.0 / 5.0
(4) 4 total reviews
4.67 / 5.0
(3) 3 total reviews
5.0 / 5.0
(3) 3 total reviews
I purchased this as a birthday gift for my niece. She loves the matte liquid lipstick for her special events that lasts the whole day, and when she does not want matte, she applies the lip oil. For daily use, she uses the lip oil she loves, which she found super hydrating.
I absolutely love this lipstick. It's a lovely color that applies very smoothly and lasts all day! Although it's matte, it is never too dry. But if you want to make it look more glossy, I apply their lip oil, which is hydrating.
Beautiful color and very hydrating. Lovei it !!!
The lip oil leaves your lips feeling moist and silky. I love the glossy look! I will be wearing this on days I just want to get up and go!
Excellent color! Very light on lips and i can later it on my matte or use it by itself
Smooth as silk and with the perfect coverage for casual day wear
Beautiful color and very soft on the lips. Comes out more matte than I expected so needed a little gloss on it.
The pigment is amazing❤️
Absolutely love the light weight and smoothness! My lips feel amazing! And knowing a tree is planted is extra bonus!!
Kids favorite! Knowing she is not wearing chemicals is mom’s dream!
My favorite!! Date night winner for sure!
Just as the name says!! Bold and beautiful!
Fantastic color and cery light on the lips! Love it!!
I absolutely love this color, "Keep it casual." It has become my favorite go-to on a daily basis! I highly recommend it! It's super clean and vegan, plus contributes to the environment, which is a complete win-win!
The color looks GREAT on me and is my new staple. I am wearing "Keep it Casual," and I absolutely love it and highly recommend it!
5.0 / 5.0
(4) 4 total reviews
4.67 / 5.0
(3) 3 total reviews
5.0 / 5.0
(3) 3 total reviews


To redefine Beauty with Purpose
purehue™ is committed to creating a sustainable future through eco-friendly practices.
Your purchase contributes to reforestation in partnership with 1% For The Planet Org
Beauty begins with simple rituals — a hint of colour, a soft shine, a moment that feels like you. But today, what goes into that moment matters more than ever....
In a world overflowing with trends, distractions, and rapidly shifting beauty standards, the concept of beauty has never been more ripe for rediscovery. At purehue™, we believe beauty is not...
I purchased this as a birthday gift for my niece. She loves the matte liquid lipstick for her special events that lasts the whole day, and when she does not want matte, she applies the lip oil. For daily use, she uses the lip oil she loves, which she found super hydrating.
I absolutely love this lipstick. It's a lovely color that applies very smoothly and lasts all day! Although it's matte, it is never too dry. But if you want to make it look more glossy, I apply their lip oil, which is hydrating.
Beautiful color and very hydrating. Lovei it !!!
The lip oil leaves your lips feeling moist and silky. I love the glossy look! I will be wearing this on days I just want to get up and go!
Excellent color! Very light on lips and i can later it on my matte or use it by itself
I purchased this as a birthday gift for my niece. She loves the matte liquid lipstick for her special events that lasts the whole day, and when she does not want matte, she applies the lip oil. For daily use, she uses the lip oil she loves, which she found super hydrating.
I absolutely love this lipstick. It's a lovely color that applies very smoothly and lasts all day! Although it's matte, it is never too dry. But if you want to make it look more glossy, I apply their lip oil, which is hydrating.
Beautiful color and very hydrating. Lovei it !!!
The lip oil leaves your lips feeling moist and silky. I love the glossy look! I will be wearing this on days I just want to get up and go!

